digital, identity, sponsorship, video production
The campaign gave communities the chance to win $50,000 for their local Minor Hockey Association. The community that collected the most UPC’s from Delissio frozen pizza boxes won.
“The Nestlé WHL Partnership is our way of connecting our Delissio Pizza brand with families and consumers in a meaningful way across Western Canada,” commented Robert Carducci, Assistant Marketing Manger- Pizza. “Delissio shares in Canadians’ passion for hockey and the Delissio Rise Up For Minor Hockey program is our way of supporting minor hockey at the local level.”
VIEW 2011 WINNER PROMOTIONAL VIDEO