Molson Canadian 67 Case Study

Case Study: Molson Canadian 67 from CCMC Studios on Vimeo.

 

Molson Canadian 67 came to market as a fun, healthy alternative to traditional beers. That identity perfectly aligned with the game of golf. CCMC Studios played an integral role in designing a campaign that featured graphic design work, ad development, content production for television and online, pre-roll production, digital activation, experiential events and distribution through multiple channels. The partnership led to one of the most successful campaigns created by CCMC Studios.