CHL Properties // Sponsorship, Integrated Marketing and Sales

The goal of CHL Properties is to develop strategic partnerships with brands looking to create programs that engage our passionate fan base. The CHL [and Regional Leagues] strives to deliver this winning integration at every level, event and touch point.



The Canadian Hockey League (CHL), comprised of the Western Hockey League (WHL), the Ontario Hockey League (OHL), and the Quebec Major Junior Hockey League (QMJHL), is the premier major junior hockey league and the largest hockey league in the world.

With an average of 9.65 million fans over each of the last five seasons the passionate reach of the CHL provides brands with an integrated grassroots platform for engaging sports fans in communities across Canada.


Major Event Sponsorships

  • Presence at the SUBWAY Super Series, BMO Top Prospects and MasterCard Memorial Cup games
  • Award sponsorship at the National CHL Awards
  • Branding, Fan Engagement and Hospitality across 15 major event games
Grassroots Sponsorship Club Level

Presence with all 60 teams in the Canadian Hockey League (52 teams in Canada and 8 in the Northern U.S.)


National and Regional Broadcast

Presence on Rogers Sportsnet and TVA Sports CHL Broadcasts, including:

  • TV-visible rinkboards
  • :30 second commercials (:15s and :60s also available)
  • Broadcast Feature sponsorship
  • Opening / Middle / Closing billboards
  • Custom Broadcast Packages



Online presence on the CHL, WHL, OHL and QMJHL League websites, and all 60 CHL team websites including:

  • Banner and Big Box ads
  • Sponsorship of a web page or section
  • Promotional online campaign development (contesting, microsites, social media, ad units, communications)


Full page, four-colour print ads in the country’s leading Major Junior Hockey publication Prospects Magazine, and all of the official souvenir programs for the SUBWAY Super Series, BMO Top Prospects and MasterCard Memorial Cup games


Advertising on the CHL E-Newsletter, sent out to die-hard fans across the country every week.